The Most Tested SEO Info Online
Most SEOs are guessing.
We test.
Every factor below was measured on live Google result pages and live Google AI answers, then checked against how often the same pages were quoted, clicked and ranked. Join USEOU to see the full list and get your SEO back on track!
186 factors tested
Live Google AI answers
Tested on live Google results
AI SEO Ranking Positions That Get AI Traffic (Tested and proven)
measured 2026-10-19
Where You Need to Rank to Get Any Traffic from AIO/M
| Position | Cited | Clicked | Share of all citations |
|---|---|---|---|
| #1 | 2.2% | 23.9% | 0.4% |
| #2-3 | 30.9% | 33.8% | 8.2% |
| #4-10 | 24.7% | 43.2% | 73.2% |
| #11-20 | 6.1% | 17.0% | 13.6% |
| Positions 21+ | 0.9% | 2.7% | 4.7% |
How often Google even shows an AI answer
| Query type | AI answer shown |
|---|---|
| No place name | 68.7% |
| Contains a place name | 47.5% |
| "near me" | 17.2% |
How often the AI answer cites a YouTube video
| Kind of search | Searches | AI answer cites a YouTube video |
|---|---|---|
| How to / how do | 273 | 71.4% |
| Comparison (vs) | 100 | 70.0% |
| Why | 31 | 51.6% |
| What / who / when / where | 462 | 44.2% |
| Yes-or-no question | 263 | 44.1% |
| Best / top | 496 | 38.7% |
| Other topic phrase | 6,565 | 35.5% |
| How much / how many / how long | 210 | 21.0% |
| Price / cost | 124 | 10.5% |
| Near me | 41 | 0.0% |
| All searches | 8,565 | 37.1% |
What the cited YouTube videos look like
| The cited video | Share of the 4,104 cited videos |
|---|---|
| Title contains at least half the search words | 65.6% |
| Title contains the main topic words | 48.4% |
| Also appears in the ordinary results for the same search | 45.7% |
| Is a YouTube Short | 32.0% |
| Title contains every search word | 13.2% |
| Ranks in the ordinary top 10 for the same search | 11.3% |
AI SEO Complete Ranking Factors (Tested and proven)
186 factors
Figures and explanations are for Underground SEO University students. Sign in with the Google account that can open the Underground SEO University Drive folder.Student sign-in
| Factor | Section | Direction | SEO Score | AI Overview Clicks | AI Overview Citations | AI Overview Impressions | Google positions 1-3 | Google positions 1-5 |
|---|---|---|---|---|---|---|---|---|
| Linked by another page ranking for the same search | Off-page | —Mentions | — | — | — | — | — | — |
| Linked by another page for the same search, compared with named without a link | Off-page | —Mentions | — | — | — | — | — | — |
| Business named without a link by a best-of or top-list page for the same search | Off-page | —Mentions | — | — | — | — | — | — |
| Money page links to at least five different external websites using followed links | On-page | —Page structure | — | — | — | — | — | — |
| Business named without a link by another page ranking for the same search | Off-page | —Mentions | — | — | — | — | — | — |
| At least 7.2% of homepage-linking websites use generic wording such as 'click here' | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| Semantic score 11 to 20 points over the Goldilocks zone | On-page | —Semantic score | — | — | — | — | — | — |
| Semantic score more than 20 points over the Goldilocks zone | On-page | —Semantic score | — | — | — | — | — | — |
| Money page links to at least five different external websites using followed or nofollow links | On-page | —Page structure | — | — | — | — | — | — |
| Semantic score within 5 points of the Goldilocks zone | On-page | —Semantic score | — | — | — | — | — | — |
| Authority evidence | On-page | —Language-model scores | — | — | — | — | — | — |
| Semantic score 6 to 10 points over the Goldilocks zone | On-page | —Semantic score | — | — | — | — | — | — |
| Named entity fact binding | On-page | —Language-model scores | — | — | — | — | — | — |
| Crucial non-obvious information | On-page | —Language-model scores | — | — | — | — | — | — |
| Homepage backlink displays a web address; money page has no direct backlinks | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| Semantic score 6 to 10 points under the Goldilocks zone | On-page | —Semantic score | — | — | — | — | — | — |
| Money page links to at least 69 different pages on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Homepage backlink uses generic wording such as 'click here'; money page has no direct backlinks | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| Verifiable facts and numbers scored 9 or 10 | On-page | —Language-model scores | — | — | — | — | — | — |
| Money page's header or navigation links to at least 35 other pages on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Money page's footer links to at least 21 other pages on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Opening concrete entities | On-page | —Language-model scores | — | — | — | — | — | — |
| Two folders before the page name | On-page | —Length and readability | — | — | — | — | — | — |
| Has an embedded video or iframe | On-page | —Page structure | — | — | — | — | — | — |
| 'Click here' style backlink lands on the money page itself | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Semantic score 11 to 20 points under the Goldilocks zone | On-page | —Semantic score | — | — | — | — | — | — |
| Domain-name backlink lands on the money page itself | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Homepage backlink uses only the main entity phrase; money page has no direct backlinks | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| One short opening sentence with the main entity and concrete named things | On-page | —Opening paragraph | — | — | — | — | — | — |
| Money page's main content links to at least eight other pages on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Money page's main content or related-content sections link to at least nine other pages on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Business named without a link by at least two other pages ranking for the same search | Off-page | —Mentions | — | — | — | — | — | — |
| Facts presented like a specification sheet (score 8-10) | On-page | —Language-model scores | — | — | — | — | — | — |
| Business named without a link by a page ranking 1 to 10 for the same search | Off-page | —Mentions | — | — | — | — | — | — |
| Backlink to the money page uses only the complete search phrase | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Business name in the first paragraph | On-page | —Opening paragraph | — | — | — | — | — | — |
| Backlink to the money page uses wording matching less than 30% of the search words | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Average HTML nesting is at least 12.7 levels | On-page | —Page structure | — | — | — | — | — | — |
| Question heading answered directly underneath in 8 to 60 words with a number | On-page | —Heading wording | — | — | — | — | — | — |
| Complete search phrase first appears past 13,000 characters of the page HTML source, tags included | On-page | —Page structure | — | — | — | — | — | — |
| Claims an award | On-page | —Commercial signalsSALES LANGUAGE | — | — | — | — | — | — |
| Backlink to the money page uses generic wording such as 'click here' | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| First hand observation | On-page | —Language-model scores | — | — | — | — | — | — |
| At least 20 links to other websites | On-page | —Page structure | — | — | — | — | — | — |
| URL path has at least two segments | On-page | —Length and readability | — | — | — | — | — | — |
| Deepest HTML element is nested inside at least 23 elements | On-page | —Page structure | — | — | — | — | — | — |
| Verifiable facts and numbers | On-page | —Language-model scores | — | — | — | — | — | — |
| 30% to 45% of sentences start with a name | On-page | —Page structure | — | — | — | — | — | — |
| At least one backlink from another website points directly to the money page | Off-page | —Backlinks | — | — | — | — | — | — |
| Query in the real <title> tag, not a meta title | On-page | —Vertex lab | — | — | — | — | — | — |
| Backlink whose wording matches under 30% of the search words lands on the money page itself | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Main content text links to at least 10 different non-social websites | On-page | —Page structure | — | — | — | — | — | — |
| At least one backlink to the money page has a spam score of 20 or more | Off-page | —Backlinks | — | — | — | — | — | — |
| Answer sits directly off <body>, no wrappers | On-page | —Vertex lab | — | — | — | — | — | — |
| At least three different websites link directly to the money page | Off-page | —Backlinks | — | — | — | — | — | — |
| Contains at least 10 images | On-page | —Page structure | — | — | — | — | — | — |
| Backlink without readable text lands on the money page itself | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Web-address backlink lands on the money page itself | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Prevents likely misunderstandings (score 8-10) | On-page | —Language-model scores | — | — | — | — | — | — |
| First paragraph 120 words or more | On-page | —Opening paragraph | — | — | — | — | — | — |
| Backlink to the money page displays the website's domain name | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Question heading answered with a number, plus 30% or more of sentences starting with a name | On-page | —Page structure | — | — | — | — | — | — |
| More than 45% of sentences start with a name | On-page | —Page structure | — | — | — | — | — | — |
| Backlink with search words inside different wording lands on the money page itself | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Backlink from another website points directly to the money page | Off-page | —Backlinks | — | — | — | — | — | — |
| Money page authority is above zero | Off-page | —Backlinks | — | — | — | — | — | — |
| At least 10.3% of homepage-linking websites use a web address as clickable text | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| Backlink to the money page uses search words within different wording | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Homepage backlink has no readable clickable text; money page has no direct backlinks | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| More different clickable phrases across the same number of internal destination pages | On-site | —Internal links given | — | — | — | — | — | — |
| Specific observed detail | On-page | —Language-model scores | — | — | — | — | — | — |
| Money page's breadcrumbs link to at least one other page on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Links to other websites both inside the text and in a sources list | On-page | —Page structure | — | — | — | — | — | — |
| Contains at least 21 subheadings | On-page | —Page structure | — | — | — | — | — | — |
| Video schema | On-page | —Schema and markup | — | — | — | — | — | — |
| First paragraph shares more of the AI Overview answer wording | On-page | —Opening paragraph | — | — | — | — | — | — |
| Quantified option differentiation | On-page | —Language-model scores | — | — | — | — | — | — |
| Tradeoff explanation | On-page | —Language-model scores | — | — | — | — | — | — |
| Contextual option fit | On-page | —Language-model scores | — | — | — | — | — | — |
| Backlink to the money page displays a web address | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| At least 63.5% of homepage-linking websites use wording matching less than 30% of the search words | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| Has an address tag | On-page | —Page structure | — | — | — | — | — | — |
| Has an ordered list | On-page | —Page structure | — | — | — | — | — | — |
| Limitations and edge cases | On-page | —Language-model scores | — | — | — | — | — | — |
| Multiple main heading tags | On-page | —Length and readability | — | — | — | — | — | — |
| Answer sits shallower in the money page code than the competing page's answer | On-page | —Vertex lab | — | — | — | — | — | — |
| Money page links to at least two other pages on the same website using generic wording or no wording | On-site | —Internal links given | — | — | — | — | — | — |
| At least 80% of sentences do not begin with a dependent pronoun | On-page | —Page structure | — | — | — | — | — | — |
| Embeds a YouTube video player | On-page | —Page structure | — | — | — | — | — | — |
| At least 130 parsed sentences | On-page | —Page structure | — | — | — | — | — | — |
| Thirteen or more level-three through level-six subheadings | On-page | —Heading wording | — | — | — | — | — | — |
| Homepage backlink includes search words in different wording; money page has no direct backlinks | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| 5,000 or more main-content words | On-page | —Length and readability | — | — | — | — | — | — |
| Contains at least seven level-two subheadings | On-page | —Page structure | — | — | — | — | — | — |
| Has a definition list | On-page | —Page structure | — | — | — | — | — | — |
| Option set coverage | On-page | —Language-model scores | — | — | — | — | — | — |
| At least 9.8 subheadings per 1,000 words | On-page | —Page structure | — | — | — | — | — | — |
| Backlink to the money page has no readable clickable text | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Opening direct answer | On-page | —Language-model scores | — | — | — | — | — | — |
| Title tag contains at least 72 characters | On-page | —Page structure | — | — | — | — | — | — |
| 2,500 to 3,500 main-content words | On-page | —Length and readability | — | — | — | — | — | — |
| Answers likely next questions (score 8-10) | On-page | —Language-model scores | — | — | — | — | — | — |
| First paragraph is exactly two sentences | On-page | —Opening paragraph | — | — | — | — | — | — |
| At least 11.4% of homepage-linking websites provide links with no readable text | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| First paragraph 45 to 69 words | On-page | —Opening paragraph | — | — | — | — | — | — |
| At least 96 sentences meet the mechanical standalone-sentence rule | On-page | —Page structure | — | — | — | — | — | — |
| Four or more question headings | On-page | —Length and readability | — | — | — | — | — | — |
| Main-entity-phrase backlink lands on the money page itself | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Fewer than four bold or strong tags | On-page | —Page structure | — | — | — | — | — | — |
| First paragraph 25 to 44 words | On-page | —Opening paragraph | — | — | — | — | — | — |
| Backlink to the money page appears in the other website's main content | Off-page | —Backlinks | — | — | — | — | — | — |
| At least 4.5 bold or strong tags per 1,000 words | On-page | —Page structure | — | — | — | — | — | — |
| First paragraph contains a number with a unit | On-page | —Opening paragraph | — | — | — | — | — | — |
| At least 74% of sentences meet the mechanical standalone-sentence rule | On-page | —Page structure | — | — | — | — | — | — |
| Blog or article page | On-page | —Commercial signals | — | — | — | — | — | — |
| Visible publication or update date | On-page | —Commercial signals | — | — | — | — | — | — |
| Title tag contains fewer than seven words | On-page | —Length and readability | — | — | — | — | — | — |
| Has a blockquote | On-page | —Page structure | — | — | — | — | — | — |
| Has a meta description | On-page | —Page structure | — | — | — | — | — | — |
| Contains at least 27 separate numbers | On-page | —Page structure | — | — | — | — | — | — |
| Has a definition-list term tag | On-page | —Page structure | — | — | — | — | — | — |
| First paragraph is a single sentence | On-page | —Opening paragraph | — | — | — | — | — | — |
| Contains at least 18 numbers attached to units | On-page | —Page structure | — | — | — | — | — | — |
| At least one followed backlink to the money page | Off-page | —Backlinks | — | — | — | — | — | — |
| Under 2,000 main-content words | On-page | —Length and readability | — | — | — | — | — | — |
| Money page backlink-profile spam score is at least 20 | Off-page | —Backlinks | — | — | — | — | — | — |
| Technical feature to use case binding | On-page | —Language-model scores | — | — | — | — | — | — |
| Money page's related-content section links to another page on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Backlink to the money page uses only the main entity phrase | Off-page | —Backlink anchor wording | — | — | — | — | — | — |
| Offers online booking, ordering, purchasing, application, registration, or scheduling | On-page | —Commercial signalsSALES LANGUAGE | — | — | — | — | — | — |
| Quotes or paraphrases Reddit or forum users | On-page | —Commercial signals | — | — | — | — | — | — |
| Money page's clickable images link to at least three other pages on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Has answer text left bare inside a div or span | On-page | —Page structure | — | — | — | — | — | — |
| No level-three through level-six subheadings | On-page | —Heading wording | — | — | — | — | — | — |
| First paragraph opens with a plain definition | On-page | —Opening paragraph | — | — | — | — | — | — |
| First paragraph under 25 words | On-page | —Opening paragraph | — | — | — | — | — | — |
| Zero list items | On-page | —Page structure | — | — | — | — | — | — |
| At least 1.2 numbers per 100 words | On-page | —Page structure | — | — | — | — | — | — |
| Organization or LocalBusiness schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Named human author or reviewer | On-page | —Commercial signals | — | — | — | — | — | — |
| Homepage backlink displays the domain name; money page has no direct backlinks | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| At least ten level-two subheadings | On-page | —Heading wording | — | — | — | — | — | — |
| Contains at least 19 bold or strong tags | On-page | —Page structure | — | — | — | — | — | — |
| Breadcrumb schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Flesch reading-ease score is at least 26 | On-page | —Length and readability | — | — | — | — | — | — |
| Under 1,000 main-content words | On-page | —Length and readability | — | — | — | — | — | — |
| At least two sales calls to action | On-page | —Commercial signalsSALES LANGUAGE | — | — | — | — | — | — |
| Money page backlink-profile spam score is zero | Off-page | —Backlinks | — | — | — | — | — | — |
| Average sentence length is under 13 words | On-page | —Length and readability | — | — | — | — | — | — |
| Any JSON-LD schema block | On-page | —Schema and markup | — | — | — | — | — | — |
| Has a figure block | On-page | —Page structure | — | — | — | — | — | — |
| Decision guidance | On-page | —Language-model scores | — | — | — | — | — | — |
| Article schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Service page | On-page | —Commercial signals | — | — | — | — | — | — |
| Canonical tag | On-page | —Schema and markup | — | — | — | — | — | — |
| Has a data table | On-page | —Page structure | — | — | — | — | — | — |
| Every image has nonempty alt text | On-page | —Page structure | — | — | — | — | — | — |
| Relies on self-asserted testing without a named method or concrete results | On-page | —Commercial signals | — | — | — | — | — | — |
| Money page has at least one nofollow link to another page on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| No images | On-page | —Page structure | — | — | — | — | — | — |
| Three or more JSON-LD blocks | On-page | —Schema and markup | — | — | — | — | — | — |
| First paragraph addresses the reader as you | On-page | —Opening paragraph | — | — | — | — | — | — |
| Frames the choice as budget, cheapest, low-cost, affordable, or best value | On-page | —Commercial signalsSALES LANGUAGE | — | — | — | — | — | — |
| Person schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Review or rating schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Money page's sidebar links to at least 35 other pages on the same website | On-site | —Internal links given | — | — | — | — | — | — |
| Microdata | On-page | —Schema and markup | — | — | — | — | — | — |
| FAQ schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Has numbered steps written as prose | On-page | —Page structure | — | — | — | — | — | — |
| Fewer than 27 links to other websites | On-page | —Page structure | — | — | — | — | — | — |
| URL path contains a listed state or major-city name | On-page | —Local pages | — | — | — | — | — | — |
| Offers a free consultation, quote, estimate, assessment, trial, sample, or demo | On-page | —Commercial signalsSALES LANGUAGE | — | — | — | — | — | — |
| Gives a specific operating history or says the business is family-run | On-page | —Commercial signalsSALES LANGUAGE | — | — | — | — | — | — |
| HowTo schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Service page whose URL path contains a listed state or major-city name | On-page | —Local pages | — | — | — | — | — | — |
| First paragraph opens with a question word | On-page | —Opening paragraph | — | — | — | — | — | — |
| At least 41.5% of homepage-linking websites use the domain name as clickable text | Off-page | —Homepage backlink wording | — | — | — | — | — | — |
| Strong advertorial or sales language (score 8-10) | On-page | —Language-model scoresSALES LANGUAGE | — | — | — | — | — | — |
| URL path contains fewer than 30 characters | On-page | —Length and readability | — | — | — | — | — | — |
| Answer past 13,000 characters | On-page | —Vertex lab | — | — | — | — | — | — |
| Under 5% of sentences start with a name | On-page | —Page structure | — | — | — | — | — | — |
| 132 or more list items in the main content | On-page | —Page structure | — | — | — | — | — | — |
| Has a code or preformatted block | On-page | —Page structure | — | — | — | — | — | — |
| Product schema | On-page | —Schema and markup | — | — | — | — | — | — |
| Links to other websites only in a sources or references list, none in the text | On-page | —Page structure | — | — | — | — | — | — |
| Contains no links to other websites | On-page | —Page structure | — | — | — | — | — | — |
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AI SEO Complete URL, title, main-heading, and subheading setups (Tested and proven)
16,920 page tests
| Result order | URL | Title | Main heading | Subheadings | AI Overview citations | AI Overview reference data | Google positions 1-5 | Tested16,920 page tests |
|---|
AI SEO Complete Ranking Tactics (Tested and proven)
Rules and supporting results
The tactics are for Underground SEO University students. Sign in with the Google account that can open the Underground SEO University Drive folder.Student sign-in
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16+ years of student wins
ALL forms of Google SEO (Local, Global, SaaS, Ecom to Affiliate) - NEW: Also Tracking ChatGPT
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Your SEO Has to Pivot, now.
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60%
CTR Collapse
Organic click-through rates have plummeted as zero-click interfaces absorb search intent.
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Answer Engine Theft
AI Overviews now cite competitors as the authority — often using your original data to do it.
$0
Playbook Failure
The standard SEO playbooks from 2023 are producing zero measurable ranking movement in 2026.
AI SEO Experimental Results (Tested and proven)
Real outcomes from controlled tests and student implementations. Not projections. Not case studies dressed up with vanity metrics. Raw data.
Click any graph to examine it full-size
Showing results from controlled ranking experiments, student traffic recoveries, and AI Overview citation wins.
What Google Says vs. What We've Proven
Google tells you to "just write helpful content." Our live experiments tell a different story.
Google says
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Our large-scale test across thousands of domains showed that on-page optimization signals still drive measurable ranking lifts — content alone isn't enough.
+15%
Google says
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Entity corroboration through targeted link signals produced an 18.4% lift across all test cohorts.
+18.4%
Google says"Just write helpful content"
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Pound-for-Pound Biggest
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AI SEO Method: Three Pillars (Tested and proven)
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Testing Over Guessing
We run controlled ranking experiments with isolated variables across real domains — so you know what works before you invest. No blog-sourced speculation.
Agentic Readiness
Google now functions as an answer engine. We teach the entity trust signals and corroboration patterns that make AI agents pick your brand as the source.
Information Gain Engineering
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AI SEO Readiness Scorecard
Four quick questions to identify where your SEO operating model is exposed in the 2026 landscape.
THE MENTORSHIP
Turn SEO into a repeatable growth skill—
not random tactics.
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Tired of paying for SEO and wondering why your rankings still aren't moving?
I help you focus on the changes that actually boost rankings. If I can't help you get ranking boosts in the first 30 days, your second month is free.
— Josh Bachynski, SEO Scientist & TEDx Speaker
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Every tested factor with every figure and explanation, the winning URL, title and heading setups, and what is getting pages cited in AI answers right now.
Students apply by email. Will respond within 24 hours.
CREDENTIALS
Need More Proof?
Josh isn't just another SEO guru. He's a TEDx speaker, university lecturer, and AI ethics researcher who's been documenting real experiments for years.
Josh Bachynski
SEO Scientist & TEDx Speaker
"The Future of Google, Search and Ethics"
Josh took the TEDx stage to challenge how Google shapes what the world sees — arguing that search should be treated as democratic infrastructure, not a black box. The same rigorous, evidence-based thinking drives everything he teaches.
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TEDx Speaker — "The Future of Google, Search and Ethics"
20+ years teaching at universities across Canada
Featured on MOZ, SE Roundtable & Authority Magazine
MA in Philosophy (Ethics) — AI ethics researcher